Synthetic data
All sessions

s-3363

Simulated shopper

Oct 28, 2026, 11:16 PM UTC · mobile · organic · Squall 2.5L Rain Shell · 17 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 248sBrowsed catalogBrowsed the catalogNo clear doubt 36%
  3. 356sSorted: price ascSorted by lowest priceValue 65%
  4. 41m 02sCompare + Squall 2.5LAdded a product to compare→ the store shows Value Breakdown hereValue 80%
  5. 51m 25sCompare + Squall ProAdded a product to compareValue 53%
  6. 61m 42sImage 1 · Squall 2.5LViewed a product imageChoice 62%
  7. 72m 04sImage 2 · Squall 2.5LViewed a product imageChoice 75%
  8. 82m 41sBrowsed catalogBrowsed the catalogChoice 59%
  9. 93m 04sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue 99%
  10. 103m 28sAdded to cart · Squall 2.5LAdded to cartValue 99%
  11. 113m 31sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 123m 45sPromo field focusedClicked into the promo-code fieldValue >99%
  13. 133m 57sViewed cartViewed cart (saw shipping cost)Value >99%
  14. 144m 19sPromo field focusedClicked into the promo-code fieldValue >99%
  15. 154m 59sViewed cartViewed cart (saw shipping cost)Value >99%
  16. 165m 11sPromo field focusedClicked into the promo-code fieldValue >99%
  17. 5m 39sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×340.8×
  • Viewed cart (saw shipping cost) ×34.1×
  • Searched for deals / price30.7×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.