Synthetic data
All sessions

s-3365

Simulated shopper

Oct 27, 2026, 4:28 AM UTC · mobile · search ads · Ridgeback 38L Pack · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 245sViewed Lumen 400Viewed a product pageNo clear doubt 63%
  3. 31m 04sViewed Ridgeback 38LViewed a product pageNo clear doubt 75%
  4. 41m 37sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 74%
  5. 51m 57sSorted: price descRe-sorted the catalogNo clear doubt 92%
  6. 62m 23sImage 2 · Ridgeback 38LViewed a product imageNo clear doubt 96%
  7. 2m 43sLeft the store

Final guess

No clear doubt96%
Fit
1%
Suitability
1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
1%
No clear doubt
96%
Why no clear doubthow much likelier
  • Viewed a product image ×22.3×
  • Re-sorted the catalog3.8×
  • Viewed a product page ×21.7×
  • Searched the catalog2.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.