Synthetic data
All sessions

s-3367

Simulated shopper

Oct 27, 2026, 10:47 AM UTC · mobile · paid social · Cairn Low Hiking Shoe · 8 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 216sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 338sExpanded shipping · Cairn LowExpanded shipping infoDelivery 42%
  4. 41m 15sAdded to cart · Cairn LowAdded to cartDelivery 42%
  5. 51m 39sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 74%
  6. 62m 19sImage 1 · Cairn LowViewed a product imageDelivery 65%
  7. 72m 25sDelivery check · ZIP 22655Checked delivery date by ZIPDelivery 96%
  8. 2m 55sLeft the store

Final guess

Delivery96%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
96%
Choice
<1%
No clear doubt
3%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.