All sessions
s-3368
Simulated shopperOct 20, 2026, 4:29 AM UTC · desktop · search ads · Emberline 20°F Down Bag · 13 actions
abandonedcart $279
How Qualm's guess changed
With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 19sViewed Emberline 20°FViewed a product pageSuitability 24%
- 212sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 37%
- 328sOpened reviews · Emberline 20°FOpened reviewsSuitability 44%
- 457sDelivery check · ZIP 68665Checked delivery date by ZIPDelivery 55%
- 51m 21sAdded to cart · Emberline 20°FAdded to cartDelivery 55%
- 61m 26sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 83%
- 71m 57sDelivery check · ZIP 13634Checked delivery date by ZIPDelivery 99%
- 82m 37sDelivery check · ZIP 78856Checked delivery date by ZIPDelivery >99%
- 93m 07sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery >99%
- 103m 29sSize guide · Emberline 20°FOpened the size guideDelivery >99%
- 114m 06sOpened reviews · Emberline 20°FOpened reviewsDelivery >99%
- 124m 28sReviews filtered: valueFiltered reviews by valueDelivery >99%
- 4m 37sLeft the store
Final guess
Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
- Checked delivery date by ZIP ×321.1×
- Expanded shipping info13.0×
- Viewed cart (saw shipping cost)2.5×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryFit
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.