Synthetic data
All sessions

s-3369

Simulated shopper

Oct 30, 2026, 4:56 AM UTC · desktop · search ads · Lumen 400 Headlamp · 11 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 212sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 346sOpened reviews · Lumen 400Opened reviewsNo clear doubt 31%
  4. 41m 09sExpanded materials · Lumen 400Expanded materialsDurability 43%
  5. 51m 46sExpanded warranty · Lumen 400Expanded warranty→ the store shows Durability Proof hereDurability 87%
  6. 62m 07sExpanded warranty · Lumen 400Expanded warrantyDurability 98%
  7. 72m 19sExpanded materials · Lumen 400Expanded materialsDurability 99%
  8. 82m 55sExpanded materials · Lumen 400Expanded materialsDurability >99%
  9. 93m 32sOpened reviews · Lumen 400Opened reviewsDurability >99%
  10. 103m 55sAdded to cart · Lumen 400Added to cartDurability >99%
  11. 4m 05sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded materials ×36.6×
  • Expanded warranty ×215.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.