Synthetic data
All sessions

s-3370

Simulated shopper

Nov 2, 2026, 4:03 AM UTC · desktop · paid social · Ridgeback 48L Pack · 10 actions

purchasedcart $199

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 42%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 219sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 358sOpened reviews · Ridgeback 48LOpened reviewsFit 22%
  4. 41m 18sSearch “merino”Searched the catalogNo clear doubt 39%
  5. 51m 28sExpanded returns · Ridgeback 48LExpanded returns policyNo clear doubt 37%
  6. 61m 42sBrowsed catalogBrowsed the catalogNo clear doubt 60%
  7. 71m 53sAdded to cart · Ridgeback 48LAdded to cartNo clear doubt 60%
  8. 81m 58sViewed cartViewed cart (saw shipping cost)Delivery 39%
  9. 92m 18sCheckout startedStarted checkoutDelivery 39%
  10. 2m 46sPurchased

Final guess

Delivery39%
Fit
16%
Suitability
2%
Durability
5%
Value
14%
Delivery
39%
Choice
1%
No clear doubt
23%
Why deliveryhow much likelier
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.