Synthetic data
All sessions

s-3372

Simulated shopper

Oct 24, 2026, 12:43 PM UTC · desktop · email · Ridgeback 38L Pack · 11 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 46%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 235sOpened comparisonOpened the comparisonChoice 94%
  3. 348sCompare + Ridgeback 38LAdded a product to compare→ the store shows Decision Helper hereChoice 99%
  4. 41m 13sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  5. 51m 28sBrowsed catalogBrowsed the catalogChoice >99%
  6. 62m 03sImage 1 · Ridgeback 38LViewed a product imageChoice >99%
  7. 72m 43sImage 2 · Ridgeback 38LViewed a product imageChoice >99%
  8. 83m 00sAdded to cart · Ridgeback 38LAdded to cartChoice >99%
  9. 93m 18sViewed cartViewed cart (saw shipping cost)Choice >99%
  10. 103m 30sCheckout startedStarted checkoutChoice >99%
  11. 3m 49sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Opened the comparison57.4×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.