Synthetic data
All sessions

s-3374

Simulated shopper

Oct 31, 2026, 1:12 AM UTC · mobile · search ads · Squall 2.5L Rain Shell · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 229sViewed Squall ProViewed a product page · Switched to a similar productChoice 77%
  3. 336sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice 95%
  4. 456sCompare + Squall 2.5LAdded a product to compareChoice 99%
  5. 51m 27sOpened comparisonOpened the comparisonChoice >99%
  6. 62m 07sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  7. 72m 38sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  8. 83m 06sOpened comparisonOpened the comparisonChoice >99%
  9. 93m 17sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  10. 103m 45sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  11. 113m 55sBrowsed catalogBrowsed the catalogChoice >99%
  12. 124m 16sSorted: price ascSorted by lowest priceChoice >99%
  13. 134m 23sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  14. 4m 35sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Returned to a product viewed earlier ×522.8×
  • Switched to a similar product ×68.6×
  • Opened the comparison ×257.4×
  • Added a product to compare ×211.5×
  • Viewed a product page ×71.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.