Synthetic data
All sessions

s-3375

Simulated shopper

Oct 22, 2026, 7:46 AM UTC · mobile · email · Merino 200 Base Layer Crew · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sViewed Merino 200Viewed a product pageFit 22%
  2. 239sImage 1 · Merino 200Viewed a product imageNo clear doubt 37%
  3. 357sSorted: price descRe-sorted the catalogNo clear doubt 69%
  4. 41m 31sBrowsed catalogBrowsed the catalogNo clear doubt 85%
  5. 1m 57sLeft the store

Final guess

No clear doubt85%
Fit
5%
Suitability
2%
Durability
3%
Value
2%
Delivery
2%
Choice
1%
No clear doubt
85%
Why no clear doubthow much likelier
  • Re-sorted the catalog3.8×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.