Synthetic data
All sessions

s-3376

Simulated shopper

Oct 28, 2026, 5:17 PM UTC · mobile · paid social · Squall 2.5L Rain Shell · 12 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 38%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 226sViewed Squall ProViewed a product pageNo clear doubt 35%
  3. 31m 03sBrowsed catalogBrowsed the catalogNo clear doubt 55%
  4. 41m 20sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice 47%
  5. 51m 23sSearch “discount code”Searched for deals / price→ the store shows Value Breakdown hereValue 84%
  6. 61m 54sSize guide · Squall 2.5LOpened the size guideValue 61%
  7. 72m 26sOpened reviews · Squall 2.5LOpened reviewsValue 79%
  8. 83m 03sReviews filtered: valueFiltered reviews by valueValue 99%
  9. 93m 14sAdded to cart · Squall 2.5LAdded to cartValue 99%
  10. 103m 24sViewed cartViewed cart (saw shipping cost)Value >99%
  11. 113m 45sCheckout startedStarted checkoutValue >99%
  12. 3m 58sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.