Synthetic data
All sessions

s-3378

Simulated shopper

Nov 2, 2026, 4:17 PM UTC · mobile · paid social · Ridgeback 38L Pack · 11 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 229sBrowsed catalogBrowsed the catalogNo clear doubt 39%
  3. 345sSorted: price ascSorted by lowest priceValue 49%
  4. 41m 16sSearch “sale”Searched for deals / price→ the store shows Value Breakdown hereValue 96%
  5. 51m 39sOpened reviews · Ridgeback 38LOpened reviewsValue 98%
  6. 61m 54sOpened reviews · Ridgeback 38LOpened reviewsValue 99%
  7. 72m 16sReviews filtered: valueFiltered reviews by valueValue >99%
  8. 82m 26sAdded to cart · Ridgeback 38LAdded to cartValue >99%
  9. 92m 59sViewed cartViewed cart (saw shipping cost)Value >99%
  10. 103m 32sPromo field focusedClicked into the promo-code fieldValue >99%
  11. 3m 47sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.