Synthetic data
All sessions

s-3380

Simulated shopper

Oct 24, 2026, 8:13 AM UTC · desktop · search ads · Cairn Low Hiking Shoe · 10 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 254sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 38%
  3. 31m 33sViewed Cairn LowViewed a product pageNo clear doubt 49%
  4. 42m 13sOpened reviews · Cairn LowOpened reviewsSuitability 30%
  5. 52m 37sReviews filtered: valueFiltered reviews by valueValue 58%
  6. 62m 57sViewed Talus TrailViewed a product page · Switched to a similar productValue 56%
  7. 73m 16sAdded to cart · Talus TrailAdded to cartValue 56%
  8. 83m 50sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 90%
  9. 93m 57sImage 2 · Talus TrailViewed a product imageValue 80%
  10. 4m 21sLeft the store

Final guess

Value80%
Fit
2%
Suitability
1%
Durability
<1%
Value
80%
Delivery
1%
Choice
11%
No clear doubt
5%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.