Synthetic data
All sessions

s-3382

Simulated shopper

Oct 28, 2026, 11:00 PM UTC · desktop · email · Talus Trail Runner · 12 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 215sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 346sOpened reviews · Talus TrailOpened reviewsSuitability 27%
  4. 41m 26sReviews filtered: valueFiltered reviews by valueValue 62%
  5. 51m 53sAdded to cart · Talus TrailAdded to cartValue 62%
  6. 61m 59sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 88%
  7. 72m 39sImage 1 · Talus TrailViewed a product imageValue 77%
  8. 83m 05sViewed cartViewed cart (saw shipping cost)Value 91%
  9. 93m 44sPromo field focusedClicked into the promo-code fieldValue >99%
  10. 104m 10sViewed cartViewed cart (saw shipping cost)Value >99%
  11. 114m 36sCheckout startedStarted checkoutValue >99%
  12. 4m 41sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Viewed cart (saw shipping cost) ×34.1×
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.