Synthetic data
All sessions

s-3386

Simulated shopper

Oct 25, 2026, 5:04 AM UTC · desktop · paid social · Kettle Ti Stove Kit · 18 actions

purchasedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 58%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 252sExpanded specs · Kettle TiExpanded technical specsSuitability 62%
  3. 31m 24sExpanded warranty · Kettle TiExpanded warrantyNo clear doubt 38%
  4. 41m 46sImage 1 · Kettle TiViewed a product imageNo clear doubt 54%
  5. 52m 26sOpened reviews · Kettle TiOpened reviewsSuitability 55%
  6. 62m 38sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 96%
  7. 72m 46sExpanded returns · Kettle TiExpanded returns policyDurability 99%
  8. 83m 21sOpened reviews · Kettle TiOpened reviewsDurability 99%
  9. 93m 28sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  10. 103m 54sExpanded shipping · Kettle TiExpanded shipping infoDurability >99%
  11. 114m 24sSearch “durable hiking boots”Searched for durability / warrantyDurability >99%
  12. 124m 31sImage 2 · Kettle TiViewed a product imageDurability >99%
  13. 135m 06sOpened reviews · Kettle TiOpened reviewsDurability >99%
  14. 145m 18sReviews filtered: valueFiltered reviews by valueDurability >99%
  15. 155m 22sAdded to cart · Kettle TiAdded to cartDurability >99%
  16. 165m 51sViewed cartViewed cart (saw shipping cost)Durability >99%
  17. 176m 07sCheckout startedStarted checkoutDurability >99%
  18. 6m 27sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Searched for durability / warranty38.6×
  • Expanded warranty15.6×
  • Opened reviews ×31.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.