Synthetic data
All sessions

s-3387

Simulated shopper

Oct 24, 2026, 12:38 AM UTC · desktop · search ads · Squall Pro 3L Shell · 8 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 16sViewed Squall ProViewed a product pageValue 34%
  3. 31m 41sExpanded materials · Squall ProExpanded materialsNo clear doubt 45%
  4. 42m 02sBrowsed catalogBrowsed the catalogNo clear doubt 66%
  5. 52m 42sOpened reviews · Squall ProOpened reviewsNo clear doubt 36%
  6. 63m 12sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 96%
  7. 73m 25sAdded to cart · Squall ProAdded to cartSuitability 96%
  8. 3m 54sLeft the store

Final guess

Suitability96%
Fit
<1%
Suitability
96%
Durability
2%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Opened reviews1.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
exit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.