Synthetic data
All sessions

s-3388

Simulated shopper

Oct 31, 2026, 5:56 AM UTC · mobile · search ads · Squall 2.5L Rain Shell · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 245sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 16sOpened reviews · Squall 2.5LOpened reviewsValue 30%
  4. 41m 40sReviews filtered: suitabilityFiltered reviews by performanceSuitability 96%
  5. 51m 58sSearch “20 degree sleeping bag”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability >99%
  6. 62m 33sDelivery check · ZIP 56729Checked delivery date by ZIPSuitability 99%
  7. 2m 44sLeft the store

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.