Synthetic data
All sessions

s-3389

Simulated shopper

Oct 29, 2026, 4:36 AM UTC · mobile · paid social · Lumen 400 Headlamp · 11 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 21m 04sExpanded specs · Lumen 400Expanded technical specsSuitability 45%
  3. 31m 08sOpened reviews · Lumen 400Opened reviewsSuitability 71%
  4. 41m 27sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 99%
  5. 51m 50sExpanded returns · Lumen 400Expanded returns policySuitability 98%
  6. 62m 21sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability >99%
  7. 72m 38sSearch “waterproof jacket”Searched for a use-case or specSuitability >99%
  8. 82m 54sBrowsed catalogBrowsed the catalogSuitability >99%
  9. 93m 29sExpanded specs · Lumen 400Expanded technical specsSuitability >99%
  10. 103m 55sAdded to cart · Lumen 400Added to cartSuitability >99%
  11. 4m 10sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec ×217.5×
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.