Synthetic data
All sessions

s-3390

Simulated shopper

Oct 30, 2026, 5:21 AM UTC · desktop · paid social · Lumen 400 Headlamp · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 233sSearch “which tent”Searched to compare optionsChoice 79%
  3. 31m 13sViewed Ridgeback 38LViewed a product pageChoice 81%
  4. 41m 20sOpened comparisonOpened the comparisonChoice >99%
  5. 1m 38sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison57.4×
  • Searched to compare options39.5×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.