All sessions
s-3391
Simulated shopperNov 1, 2026, 6:18 PM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 8 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 138sViewed Cairn MidViewed a product pageFit 27%
- 21m 17sImage 1 · Cairn MidViewed a product imageNo clear doubt 33%
- 31m 39sOpened reviews · Cairn MidOpened reviewsFit 44%
- 41m 55sExpanded specs · Cairn MidExpanded technical specsSuitability 54%
- 52m 30sOpened reviews · Cairn MidOpened reviewsSuitability 69%
- 62m 55sExpanded returns · Cairn MidExpanded returns policyFit 47%
- 73m 06sImage 2 · Cairn MidViewed a product imageFit 45%
- 3m 22sLeft the store
Final guess
Fit45%
Fit
45%
Suitability
32%
Durability
7%
Value
<1%
Delivery
2%
Choice
1%
No clear doubt
12%
Why fithow much likelier
- Expanded returns policy2.3×
- Opened reviews ×21.4×
- Viewed a product image ×21.1×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.