Synthetic data
All sessions

s-3393

Simulated shopper

Oct 30, 2026, 8:13 AM UTC · desktop · search ads · Cairn Low Hiking Shoe · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 241sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 18sOpened reviews · Cairn LowOpened reviewsValue 25%
  4. 41m 27sReviews filtered: fitFiltered reviews by fitFit 88%
  5. 51m 32sExpanded warranty · Cairn LowExpanded warrantyFit 47%
  6. 61m 56sSize 10.5 · Cairn LowSelected a size→ the store shows Fit Confidence hereFit 95%
  7. 2m 03sLeft the store

Final guess

Fit95%
Fit
95%
Suitability
<1%
Durability
4%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.