Synthetic data
All sessions

s-3394

Simulated shopper

Oct 31, 2026, 5:54 AM UTC · desktop · organic · Cairn Mid Waterproof Boot · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 248sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 31m 10sSize 9 · Cairn MidSelected a sizeFit 72%
  4. 41m 35sSize 8.5 · Cairn MidChanged size selection→ the store shows Fit Confidence hereFit >99%
  5. 52m 13sImage 1 · Cairn MidViewed a product imageFit >99%
  6. 62m 48sOpened reviews · Cairn MidOpened reviewsFit >99%
  7. 73m 25sReviews filtered: fitFiltered reviews by fitFit >99%
  8. 83m 48sOpened reviews · Cairn MidOpened reviewsFit >99%
  9. 93m 59sReviews filtered: fitFiltered reviews by fitFit >99%
  10. 104m 13sViewed Cairn LowViewed a product page · Switched to a similar productFit >99%
  11. 114m 19sSize guide · Cairn LowOpened the size guideFit >99%
  12. 124m 33sOpened reviews · Cairn LowOpened reviewsFit >99%
  13. 134m 51sReviews filtered: fitFiltered reviews by fitFit >99%
  14. 5m 21sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×324.4×
  • Changed size selection106.9×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×31.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.