Synthetic data
All sessions

s-3397

Simulated shopper

Oct 30, 2026, 10:27 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 249sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 06sImage 1 · Cairn MidViewed a product imageNo clear doubt 56%
  4. 41m 35sDelivery check · ZIP 50659Checked delivery date by ZIPNo clear doubt 46%
  5. 51m 50sOpened reviews · Cairn MidOpened reviewsDelivery 46%
  6. 62m 16sOpened comparisonOpened the comparisonChoice 53%
  7. 72m 20sBrowsed catalogBrowsed the catalogNo clear doubt 37%
  8. 82m 40sExpanded specs · Cairn MidExpanded technical specsNo clear doubt 43%
  9. 92m 58sOpened reviews · Cairn MidOpened reviewsNo clear doubt 29%
  10. 3m 04sLeft the store

Final guess

No clear doubt29%
Fit
10%
Suitability
27%
Durability
2%
Value
1%
Delivery
4%
Choice
27%
No clear doubt
29%
Why no clear doubthow much likelier
  • Browsed the catalog ×22.3×
  • Viewed a product image2.3×
  • Viewed a product page1.7×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.