Synthetic data
All sessions

s-3398

Simulated shopper

Oct 21, 2026, 9:22 PM UTC · mobile · email · Squall Pro 3L Shell · 17 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Squall ProViewed a product pageChoice 29%
  2. 258sSearch “sale”Searched for deals / priceValue 92%
  3. 31m 31sCompare + Squall ProAdded a product to compare→ the store shows Value Breakdown hereValue 88%
  4. 42m 10sCompare + Squall 2.5LAdded a product to compareValue 65%
  5. 52m 42sOpened reviews · Squall ProOpened reviewsValue 81%
  6. 63m 07sReviews filtered: valueFiltered reviews by valueValue 99%
  7. 73m 28sAdded to cart · Squall ProAdded to cartValue 99%
  8. 83m 55sViewed cartViewed cart (saw shipping cost)Value >99%
  9. 94m 01sBrowsed catalogBrowsed the catalogValue >99%
  10. 104m 19sSorted: price ascSorted by lowest priceValue >99%
  11. 114m 42sOpened reviews · Squall ProOpened reviewsValue >99%
  12. 125m 21sViewed Squall 2.5LViewed a product page · Switched to a similar productValue >99%
  13. 135m 41sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue >99%
  14. 145m 45sBrowsed catalogBrowsed the catalogValue >99%
  15. 155m 55sSorted: price ascSorted by lowest priceValue >99%
  16. 166m 04sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  17. 6m 23sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price ×230.7×
  • Sorted by lowest price ×28.4×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product ×21.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.