Synthetic data
All sessions

s-3399

Simulated shopper

Oct 29, 2026, 7:53 AM UTC · mobile · organic · Squall Pro 3L Shell · 13 actions

purchasedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 59%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Squall ProViewed a product pageChoice 29%
  2. 254sExpanded specs · Squall ProExpanded technical specsSuitability 43%
  3. 31m 11sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice 74%
  4. 41m 30sCompare + Squall 2.5LAdded a product to compareChoice 94%
  5. 51m 52sImage 1 · Squall ProViewed a product imageChoice 93%
  6. 62m 15sOpened reviews · Squall ProOpened reviewsChoice 79%
  7. 72m 50sExpanded specs · Squall ProExpanded technical specsSuitability 50%
  8. 83m 16sSearch “waterproof jacket”Searched for a use-case or specSuitability 98%
  9. 93m 30sExpanded specs · Squall ProExpanded technical specsSuitability >99%
  10. 103m 44sAdded to cart · Squall ProAdded to cartSuitability >99%
  11. 114m 04sViewed cartViewed cart (saw shipping cost)Suitability >99%
  12. 124m 15sCheckout startedStarted checkoutSuitability >99%
  13. 4m 23sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.