Synthetic data
All sessions

s-3400

Simulated shopper

Oct 30, 2026, 8:54 AM UTC · mobile · paid social · Cairn Low Hiking Shoe · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 243sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 14sImage 1 · Cairn MidViewed a product imageNo clear doubt 56%
  4. 41m 29sViewed Cairn LowViewed a product page · Switched to a similar productChoice 46%
  5. 51m 39sOpened reviews · Cairn LowOpened reviewsChoice 38%
  6. 62m 19sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 70%
  7. 72m 42sImage 2 · Cairn LowViewed a product imageFit 74%
  8. 83m 21sSearch “tent”Searched the catalogFit 72%
  9. 3m 34sLeft the store

Final guess

Fit72%
Fit
72%
Suitability
1%
Durability
<1%
Value
1%
Delivery
<1%
Choice
14%
No clear doubt
11%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Opened reviews1.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.