Synthetic data
All sessions

s-3401

Simulated shopper

Oct 22, 2026, 11:07 AM UTC · mobile · paid social · Squall 2.5L Rain Shell · 14 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 48%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 243sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 31m 15sOpened comparisonOpened the comparisonChoice 93%
  4. 41m 38sCompare + Squall 2.5LAdded a product to compare→ the store shows Decision Helper hereChoice 99%
  5. 52m 14sCompare + Squall ProAdded a product to compareChoice >99%
  6. 62m 23sBrowsed catalogBrowsed the catalogChoice >99%
  7. 72m 33sViewed Cairn LowViewed a product pageChoice >99%
  8. 82m 50sOpened comparisonOpened the comparisonChoice >99%
  9. 93m 19sCompare + Cairn LowAdded a product to compareChoice >99%
  10. 103m 48sCompare + Cairn MidAdded a product to compareChoice >99%
  11. 114m 03sAdded to cart · Squall 2.5LAdded to cartChoice >99%
  12. 124m 18sViewed cartViewed cart (saw shipping cost)Choice >99%
  13. 134m 34sCheckout startedStarted checkoutChoice >99%
  14. 5m 01sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Opened the comparison ×257.4×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.