Synthetic data
All sessions

s-3402

Simulated shopper

Oct 22, 2026, 5:27 AM UTC · mobile · search ads · Merino 200 Base Layer Crew · 20 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 59%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 13sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 31m 50sViewed Merino 200Viewed a product pageNo clear doubt 69%
  4. 42m 18sOpened reviews · Merino 200Opened reviewsNo clear doubt 26%
  5. 52m 25sOpened reviews · Merino 200Opened reviewsDurability 32%
  6. 62m 40sReviews filtered: durabilityFiltered reviews by durabilityDurability 98%
  7. 73m 04sOpened reviews · Merino 200Opened reviewsDurability 98%
  8. 83m 23sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability >99%
  9. 93m 52sOpened reviews · Merino 200Opened reviewsDurability >99%
  10. 103m 59sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  11. 114m 26sOpened reviews · Merino 200Opened reviewsDurability >99%
  12. 124m 54sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  13. 135m 28sOpened reviews · Merino 200Opened reviewsDurability >99%
  14. 145m 56sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  15. 156m 24sExpanded warranty · Merino 200Expanded warrantyDurability >99%
  16. 166m 46sExpanded materials · Merino 200Expanded materialsDurability >99%
  17. 176m 50sAdded to cart · Merino 200Added to cartDurability >99%
  18. 187m 05sViewed cartViewed cart (saw shipping cost)Durability >99%
  19. 197m 20sCheckout startedStarted checkoutDurability >99%
  20. 7m 35sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×595.7×
  • Opened reviews ×61.8×
  • Expanded warranty15.6×
  • Expanded materials6.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.