Synthetic data
All sessions

s-3403

Simulated shopper

Oct 25, 2026, 9:08 PM UTC · mobile · organic · Emberline 20°F Down Bag · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 21m 03sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery 63%
  3. 31m 42sAdded to cart · Emberline 20°FAdded to cartDelivery 63%
  4. 41m 58sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 85%
  5. 52m 38sRemoved from cart · Emberline 20°FRemoved from cartValue 66%
  6. 62m 57sDelivery check · ZIP 93435Checked delivery date by ZIPDelivery 95%
  7. 3m 06sLeft the store

Final guess

Delivery95%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
5%
Delivery
95%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.