Synthetic data
All sessions

s-3404

Simulated shopper

Oct 26, 2026, 5:23 PM UTC · mobile · paid social · Kettle Ti Stove Kit · 22 actions

purchasedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 41%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 219sViewed Kettle TiViewed a product pageNo clear doubt 31%
  3. 336sImage 1 · Kettle TiViewed a product imageNo clear doubt 63%
  4. 446sOpened reviews · Kettle TiOpened reviewsSuitability 36%
  5. 51m 22sReviews filtered: valueFiltered reviews by valueValue 48%
  6. 61m 45sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / price→ the store shows Value Breakdown hereValue 96%
  7. 71m 51sOpened reviews · Kettle TiOpened reviewsValue 94%
  8. 82m 29sReviews filtered: valueFiltered reviews by valueValue >99%
  9. 92m 36sSearch “discount code”Searched for deals / priceValue >99%
  10. 102m 43sBrowsed catalogBrowsed the catalogValue >99%
  11. 112m 47sSorted: price ascSorted by lowest priceValue >99%
  12. 123m 09sBrowsed catalogBrowsed the catalogValue >99%
  13. 133m 43sSorted: price ascSorted by lowest priceValue >99%
  14. 143m 50sBrowsed catalogBrowsed the catalogValue >99%
  15. 154m 21sSorted: price ascSorted by lowest priceValue >99%
  16. 164m 35sAdded to cart · Kettle TiAdded to cartValue >99%
  17. 175m 00sViewed cartViewed cart (saw shipping cost)Value >99%
  18. 185m 34sRemoved from cart · Kettle TiRemoved from cartValue >99%
  19. 195m 45sAdded to cart · Kettle TiAdded to cartValue >99%
  20. 206m 00sViewed cartViewed cart (saw shipping cost)Value >99%
  21. 216m 13sCheckout startedStarted checkoutValue >99%
  22. 6m 41sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price ×230.7×
  • Sorted by lowest price ×38.4×
  • Filtered reviews by value ×218.9×
  • Removed from cart46.2×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.