Synthetic data
All sessions

s-3405

Simulated shopper

Oct 25, 2026, 8:26 PM UTC · desktop · organic · Lumen 400 Headlamp · 9 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 38%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 245sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 31m 05sViewed Ridgeback 38LViewed a product pageNo clear doubt 62%
  4. 41m 27sViewed Lumen 400Viewed a product pageNo clear doubt 74%
  5. 51m 57sExpanded specs · Lumen 400Expanded technical specsNo clear doubt 81%
  6. 62m 02sAdded to cart · Lumen 400Added to cartNo clear doubt 81%
  7. 72m 29sViewed cartViewed cart (saw shipping cost)No clear doubt 52%
  8. 82m 33sCheckout startedStarted checkoutNo clear doubt 52%
  9. 3m 02sPurchased

Final guess

No clear doubt52%
Fit
<1%
Suitability
16%
Durability
1%
Value
13%
Delivery
12%
Choice
5%
No clear doubt
52%
Why no clear doubthow much likelier
  • Viewed a product page ×31.7×
  • Browsed the catalog2.3×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
No clear doubt
post-purchase · held out (calib)
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.