Synthetic data
All sessions

s-3406

Simulated shopper

Oct 21, 2026, 2:16 PM UTC · desktop · organic · Driftwood 2P Tent · 16 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 253sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 358sBrowsed catalogBrowsed the catalogNo clear doubt 65%
  4. 41m 26sSorted: price ascSorted by lowest priceNo clear doubt 53%
  5. 51m 52sExpanded shipping · Kettle TiExpanded shipping infoNo clear doubt 64%
  6. 62m 22sExpanded returns · Kettle TiExpanded returns policyNo clear doubt 57%
  7. 72m 34sDelivery check · ZIP 82001Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 88%
  8. 82m 47sViewed Driftwood 2PViewed a product pageDelivery 80%
  9. 92m 53sOpened reviews · Driftwood 2POpened reviewsDelivery 89%
  10. 103m 33sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  11. 114m 04sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery >99%
  12. 124m 18sAdded to cart · Driftwood 2PAdded to cartDelivery >99%
  13. 134m 32sViewed cartViewed cart (saw shipping cost)Delivery >99%
  14. 144m 41sViewed Cairn MidViewed a product pageDelivery >99%
  15. 155m 08sDelivery check · ZIP 83039Checked delivery date by ZIPDelivery >99%
  16. 5m 20sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info ×213.0×
  • Filtered reviews by shipping42.3×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.