Synthetic data
All sessions

s-3408

Simulated shopper

Oct 26, 2026, 3:45 AM UTC · mobile · paid social · Emberline 20°F Down Bag · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 246sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 31m 18sExpanded warranty · Emberline 20°FExpanded warrantyNo clear doubt 43%
  4. 41m 50sOpened reviews · Emberline 20°FOpened reviewsDurability 62%
  5. 52m 20sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability >99%
  6. 62m 33sExpanded warranty · Emberline 20°FExpanded warrantyDurability >99%
  7. 72m 38sCompare + Emberline 20°FAdded a product to compareDurability >99%
  8. 83m 02sOpened reviews · Emberline 20°FOpened reviewsDurability >99%
  9. 93m 18sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  10. 103m 25sImage 1 · Emberline 20°FViewed a product imageDurability >99%
  11. 113m 30sOpened reviews · Emberline 20°FOpened reviewsDurability >99%
  12. 123m 44sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  13. 133m 49sViewed Talus TrailViewed a product pageDurability >99%
  14. 144m 28sOpened reviews · Talus TrailOpened reviewsDurability >99%
  15. 154m 39sOpened reviews · Talus TrailOpened reviewsDurability >99%
  16. 4m 44sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×395.7×
  • Expanded warranty ×215.6×
  • Opened reviews ×51.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.