Synthetic data
All sessions

s-3409

Simulated shopper

Oct 21, 2026, 12:26 AM UTC · mobile · email · Cairn Mid Waterproof Boot · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Cairn MidViewed a product pageFit 27%
  2. 229sSize guide · Cairn MidOpened the size guideFit 74%
  3. 349sOpened reviews · Cairn MidOpened reviewsFit 85%
  4. 455sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 99%
  5. 51m 17sSize guide · Cairn MidRe-opened the size guideFit >99%
  6. 61m 24sViewed Squall ProViewed a product pageFit >99%
  7. 71m 57sSize L · Squall ProSelected a sizeFit >99%
  8. 82m 04sOpened reviews · Squall ProOpened reviewsFit >99%
  9. 92m 43sSearch “pack torso size”Searched for sizing / fitFit >99%
  10. 103m 16sOpened reviews · Squall ProOpened reviewsFit >99%
  11. 3m 39sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide90.5×
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×
  • Opened reviews ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.