Synthetic data
All sessions

s-3410

Simulated shopper

Oct 27, 2026, 8:09 AM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 13 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 243sViewed Cairn MidViewed a product pageChoice 30%
  3. 31m 05sOpened reviews · Cairn MidOpened reviewsFit 36%
  4. 41m 20sReviews filtered: valueFiltered reviews by valueValue 71%
  5. 51m 37sAdded to cart · Cairn MidAdded to cartValue 71%
  6. 62m 09sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 91%
  7. 72m 44sPromo field focusedClicked into the promo-code fieldValue >99%
  8. 83m 00sViewed Talus TrailViewed a product pageValue >99%
  9. 93m 18sViewed Cairn LowViewed a product page · Switched to a similar productValue >99%
  10. 103m 57sOpened reviews · Cairn LowOpened reviewsValue >99%
  11. 114m 22sReviews filtered: valueFiltered reviews by valueValue >99%
  12. 124m 36sSearch “sale”Searched for deals / priceValue >99%
  13. 4m 42sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.