Synthetic data
All sessions

s-3412

Simulated shopper

Oct 31, 2026, 5:38 PM UTC · desktop · paid social · Driftwood 2P Tent · 19 actions

purchasedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 60%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 222sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 335sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 70%
  4. 455sSearch “long lasting base layer”Searched for sizing / fitNo clear doubt 53%
  5. 51m 28sSearch “durable hiking boots”Searched for durability / warranty→ the store shows Durability Proof hereDurability 83%
  6. 61m 41sOpened reviews · Driftwood 2POpened reviewsDurability 95%
  7. 71m 54sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  8. 82m 23sSearch “durable hiking boots”Searched for durability / warrantyDurability >99%
  9. 92m 50sOpened reviews · Driftwood 2POpened reviewsDurability >99%
  10. 103m 27sOpened reviews · Driftwood 2POpened reviewsDurability >99%
  11. 113m 52sOpened reviews · Driftwood 2POpened reviewsDurability >99%
  12. 124m 03sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  13. 134m 37sExpanded warranty · Driftwood 2PExpanded warrantyDurability >99%
  14. 145m 14sExpanded warranty · Driftwood 2PExpanded warrantyDurability >99%
  15. 155m 20sExpanded warranty · Driftwood 2PExpanded warrantyDurability >99%
  16. 165m 46sAdded to cart · Driftwood 2PAdded to cartDurability >99%
  17. 175m 55sViewed cartViewed cart (saw shipping cost)Durability >99%
  18. 186m 23sCheckout startedStarted checkoutDurability >99%
  19. 6m 35sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded warranty ×315.6×
  • Searched for durability / warranty ×238.6×
  • Opened reviews ×41.8×
  • Searched for sizing / fit2.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.