Synthetic data
All sessions

s-3414

Simulated shopper

Oct 31, 2026, 9:45 PM UTC · mobile · paid social · Talus Trail Runner · 11 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 229sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 336sSize M/L · 18–21 in torso · Ridgeback 38LSelected a sizeFit 59%
  4. 41m 08sViewed Talus TrailViewed a product pageFit 47%
  5. 51m 15sAdded to cart · Talus TrailAdded to cartFit 47%
  6. 61m 39sViewed cartViewed cart (saw shipping cost)Fit 44%
  7. 72m 04sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 95%
  8. 82m 38sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  9. 93m 14sOpened reviews · Talus TrailOpened reviewsValue >99%
  10. 103m 53sReviews filtered: fitFiltered reviews by fitValue >99%
  11. 4m 12sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.