Synthetic data
All sessions

s-3415

Simulated shopper

Nov 2, 2026, 5:59 AM UTC · desktop · paid social · Merino 200 Base Layer Crew · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sViewed Merino 200Viewed a product pageFit 22%
  2. 242sSearch “boots”Searched the catalogNo clear doubt 43%
  3. 346sExpanded materials · Merino 200Expanded materialsDurability 48%
  4. 453sImage 1 · Merino 200Viewed a product imageNo clear doubt 54%
  5. 51m 18sExpanded materials · Merino 200Expanded materials→ the store shows Durability Proof hereDurability 65%
  6. 61m 56sExpanded materials · Merino 200Expanded materialsDurability 88%
  7. 2m 23sLeft the store

Final guess

Durability88%
Fit
<1%
Suitability
2%
Durability
88%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
10%
Why durabilityhow much likelier
  • Expanded materials ×36.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.