Synthetic data
All sessions

s-3416

Simulated shopper

Oct 20, 2026, 3:11 AM UTC · desktop · email · Merino 200 Base Layer Crew · 16 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 52%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Merino 200Viewed a product pageFit 22%
  2. 245sExpanded warranty · Merino 200Expanded warrantyDurability 78%
  3. 356sExpanded warranty · Merino 200Expanded warranty→ the store shows Durability Proof hereDurability 97%
  4. 41m 01sImage 1 · Merino 200Viewed a product imageDurability 94%
  5. 51m 19sExpanded materials · Merino 200Expanded materialsDurability 98%
  6. 61m 52sViewed Cairn LowViewed a product pageDurability 97%
  7. 72m 13sViewed Cairn MidViewed a product page · Switched to a similar productDurability 83%
  8. 82m 53sCompare + Cairn MidAdded a product to compareDurability 89%
  9. 93m 00sCompare + Cairn LowAdded a product to compareDurability 56%
  10. 103m 10sOpened reviews · Cairn MidOpened reviewsDurability 82%
  11. 113m 26sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  12. 123m 50sExpanded warranty · Cairn LowExpanded warrantyChoice 88%
  13. 133m 58sAdded to cart · Merino 200Added to cartChoice 88%
  14. 144m 24sViewed cartViewed cart (saw shipping cost)Choice 81%
  15. 154m 28sCheckout startedStarted checkoutChoice 81%
  16. 4m 32sPurchased

Final guess

Choice81%
Fit
<1%
Suitability
<1%
Durability
18%
Value
<1%
Delivery
<1%
Choice
81%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.