Synthetic data
All sessions

s-3418

Simulated shopper

Oct 29, 2026, 12:07 PM UTC · mobile · organic · Talus Trail Runner · 14 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 01sOpened comparisonOpened the comparisonChoice 93%
  3. 31m 09sBrowsed catalogBrowsed the catalogChoice 89%
  4. 41m 47sViewed Cairn LowViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 99%
  5. 52m 09sImage 1 · Cairn LowViewed a product imageChoice 99%
  6. 62m 41sViewed Talus TrailViewed a product page · Switched to a similar productChoice >99%
  7. 72m 55sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  8. 83m 32sImage 2 · Cairn MidViewed a product imageChoice >99%
  9. 93m 56sBrowsed catalogBrowsed the catalogChoice >99%
  10. 104m 18sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  11. 114m 33sExpanded specs · Talus TrailExpanded technical specsChoice >99%
  12. 124m 54sExpanded specs · Talus TrailExpanded technical specsChoice >99%
  13. 134m 58sAdded to cart · Talus TrailAdded to cartChoice >99%
  14. 5m 12sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×48.6×
  • Returned to a product viewed earlier ×222.8×
  • Opened the comparison57.4×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.