Synthetic data
All sessions

s-3419

Simulated shopper

Oct 31, 2026, 5:53 PM UTC · mobile · search ads · Ridgeback 38L Pack · 18 actions

abandonedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 21m 04sAdded to cart · Ridgeback 48LAdded to cartChoice 37%
  3. 31m 37sViewed cartViewed cart (saw shipping cost)Value 42%
  4. 42m 01sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 96%
  5. 52m 37sOpened reviews · Ridgeback 48LOpened reviewsValue 97%
  6. 63m 04sReviews filtered: valueFiltered reviews by valueValue >99%
  7. 73m 30sBrowsed catalogBrowsed the catalogValue >99%
  8. 83m 53sSorted: price ascSorted by lowest priceValue >99%
  9. 94m 06sViewed cartViewed cart (saw shipping cost)Value >99%
  10. 104m 14sPromo field focusedClicked into the promo-code fieldValue >99%
  11. 114m 40sViewed Ridgeback 38LViewed a product page · Switched to a similar productValue >99%
  12. 125m 09sOpened reviews · Ridgeback 38LOpened reviewsValue >99%
  13. 135m 18sReviews filtered: valueFiltered reviews by valueValue >99%
  14. 145m 51sExpanded materials · Ridgeback 38LExpanded materialsValue >99%
  15. 156m 10sExpanded returns · Ridgeback 38LExpanded returns policyValue >99%
  16. 166m 20sOpened reviews · Ridgeback 38LOpened reviewsValue >99%
  17. 176m 40sReviews filtered: valueFiltered reviews by valueValue >99%
  18. 7m 07sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×318.9×
  • Clicked into the promo-code field ×240.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.