All sessions
s-3420
Simulated shopperOct 22, 2026, 11:43 PM UTC · mobile · search ads · Ridgeback 38L Pack · 8 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 140sViewed Ridgeback 38LViewed a product pageChoice 24%
- 21m 10sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice 78%
- 31m 13sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice >99%
- 41m 19sBrowsed catalogBrowsed the catalogChoice 99%
- 51m 44sExpanded materials · Ridgeback 38LExpanded materialsChoice 99%
- 62m 05sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
- 72m 30sViewed Kettle TiViewed a product pageChoice >99%
- 2m 57sLeft the store
Final guess
Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
- Switched to a similar product ×38.6×
- Returned to a product viewed earlier ×222.8×
- Viewed a product page ×51.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryFit
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.