Synthetic data
All sessions

s-3422

Simulated shopper

Oct 30, 2026, 9:11 AM UTC · desktop · paid social · Driftwood 2P Tent · 12 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 255sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 06sOpened reviews · Driftwood 2POpened reviewsDelivery 23%
  4. 41m 46sReviews filtered: valueFiltered reviews by valueValue 79%
  5. 52m 14sBrowsed catalogBrowsed the catalogValue 81%
  6. 62m 24sExpanded warranty · Driftwood 2PExpanded warrantyValue 41%
  7. 73m 00sAdded to cart · Driftwood 2PAdded to cartValue 41%
  8. 83m 05sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 76%
  9. 93m 41sPromo field focusedClicked into the promo-code fieldValue 99%
  10. 104m 02sViewed cartViewed cart (saw shipping cost)Value 99%
  11. 114m 38sPromo field focusedClicked into the promo-code fieldValue >99%
  12. 5m 04sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×240.8×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.