Synthetic data
All sessions

s-3423

Simulated shopper

Oct 24, 2026, 5:04 PM UTC · desktop · paid social · Lumen 400 Headlamp · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 247sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 31m 15sImage 1 · Lumen 400Viewed a product imageNo clear doubt 77%
  4. 41m 43sExpanded specs · Lumen 400Expanded technical specsNo clear doubt 72%
  5. 52m 12sImage 2 · Lumen 400Viewed a product imageNo clear doubt 82%
  6. 62m 34sExpanded specs · Lumen 400Expanded technical specsNo clear doubt 59%
  7. 73m 05sOpened reviews · Lumen 400Opened reviews→ the store shows Built-For Answer hereSuitability 74%
  8. 3m 09sLeft the store

Final guess

Suitability74%
Fit
<1%
Suitability
74%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
26%
Why suitabilityhow much likelier
  • Expanded technical specs ×26.9×
  • Opened reviews1.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
exit survey · used in training
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.