Synthetic data
All sessions

s-3424

Simulated shopper

Oct 30, 2026, 7:54 PM UTC · desktop · paid social · Merino 200 Base Layer Crew · 14 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 54%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 05sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 10sSearch “long lasting base layer”Searched for sizing / fitFit 61%
  4. 41m 34sOpened reviews · Merino 200Opened reviewsFit 64%
  5. 51m 52sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 97%
  6. 61m 55sOpened reviews · Merino 200Opened reviewsDurability 98%
  7. 72m 01sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  8. 82m 21sImage 1 · Merino 200Viewed a product imageDurability >99%
  9. 92m 36sOpened reviews · Merino 200Opened reviewsDurability >99%
  10. 103m 16sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  11. 113m 34sAdded to cart · Merino 200Added to cartDurability >99%
  12. 123m 58sViewed cartViewed cart (saw shipping cost)Durability >99%
  13. 134m 14sCheckout startedStarted checkoutDurability >99%
  14. 4m 21sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×395.7×
  • Opened reviews ×31.8×
  • Searched for sizing / fit2.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtDurability
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.