Synthetic data
All sessions

s-3425

Simulated shopper

Oct 20, 2026, 12:38 AM UTC · desktop · paid social · Driftwood 2P Tent · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 254sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 05sOpened reviews · Driftwood 2POpened reviewsDelivery 23%
  4. 41m 31sReviews filtered: suitabilityFiltered reviews by performanceSuitability 93%
  5. 52m 02sExpanded specs · Driftwood 2PExpanded technical specs→ the store shows Built-For Answer hereSuitability 99%
  6. 62m 38sOpened reviews · Driftwood 2POpened reviewsSuitability >99%
  7. 72m 52sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  8. 83m 05sOpened reviews · Driftwood 2POpened reviewsSuitability >99%
  9. 93m 35sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 104m 01sExpanded warranty · Driftwood 2PExpanded warrantySuitability >99%
  11. 4m 14sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×373.8×
  • Expanded technical specs6.9×
  • Opened reviews ×31.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.