Synthetic data
All sessions

s-3426

Simulated shopper

Oct 30, 2026, 5:36 PM UTC · mobile · email · Merino 200 Base Layer Crew · 15 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 48%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 12sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 30sImage 1 · Merino 200Viewed a product imageNo clear doubt 59%
  4. 41m 56sOpened reviews · Merino 200Opened reviewsNo clear doubt 30%
  5. 52m 01sReviews filtered: valueFiltered reviews by valueValue 64%
  6. 62m 41sImage 2 · Merino 200Viewed a product imageValue 36%
  7. 73m 10sOpened reviews · Merino 200Opened reviewsValue 38%
  8. 83m 22sSize guide · Merino 200Opened the size guide→ the store shows Fit Confidence hereFit 62%
  9. 93m 57sSize XXL · Merino 200Selected a sizeFit 95%
  10. 104m 28sSearch “wide fit hiking shoes”Searched for sizing / fitFit >99%
  11. 114m 31sImage 3 · Merino 200Viewed a product imageFit 99%
  12. 124m 40sAdded to cart · Merino 200Added to cartFit 99%
  13. 134m 54sViewed cartViewed cart (saw shipping cost)Fit 99%
  14. 145m 01sCheckout startedStarted checkoutFit 99%
  15. 5m 13sPurchased

Final guess

Fit99%
Fit
99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Selected a size12.4×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×
  • Opened reviews ×21.4×
  • Viewed a product image ×31.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.