Synthetic data
All sessions

s-3427

Simulated shopper

Nov 1, 2026, 4:35 AM UTC · desktop · organic · Ridgeback 38L Pack · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 21m 02sOpened reviews · Ridgeback 38LOpened reviewsFit 30%
  3. 31m 16sReviews filtered: valueFiltered reviews by valueValue 74%
  4. 41m 40sSearch “fuel canister compatible”Searched for a use-case or spec→ the store shows Value Breakdown hereValue 69%
  5. 52m 03sCompare + Ridgeback 38LAdded a product to compareValue 76%
  6. 62m 38sCompare + Ridgeback 48LAdded a product to compareValue 80%
  7. 72m 55sExpanded specs · Ridgeback 38LExpanded technical specsSuitability 72%
  8. 83m 11sSearch “winter hiking boots”Searched for a use-case or specSuitability 93%
  9. 93m 40sOpened reviews · Ridgeback 38LOpened reviewsSuitability 96%
  10. 103m 50sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  11. 114m 16sImage 1 · Ridgeback 38LViewed a product imageSuitability >99%
  12. 124m 50sViewed Cairn MidViewed a product pageSuitability >99%
  13. 134m 54sOpened reviews · Cairn MidOpened reviewsSuitability >99%
  14. 145m 25sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  15. 5m 54sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Searched for a use-case or spec ×217.5×
  • Expanded technical specs6.9×
  • Opened reviews ×31.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.