Synthetic data
All sessions

s-3428

Simulated shopper

Oct 26, 2026, 12:11 AM UTC · mobile · search ads · Talus Trail Runner · 14 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 50%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Talus TrailViewed a product pageChoice 23%
  2. 241sSearch “waterproof jacket”Searched for a use-case or specSuitability 81%
  3. 31m 10sImage 1 · Talus TrailViewed a product imageSuitability 88%
  4. 41m 14sSearch “fuel canister compatible”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 99%
  5. 51m 33sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  6. 61m 43sViewed Squall 2.5LViewed a product pageSuitability >99%
  7. 72m 14sBrowsed catalogBrowsed the catalogSuitability >99%
  8. 82m 50sSorted: price ascSorted by lowest priceSuitability 97%
  9. 93m 13sOpened reviews · Squall 2.5LOpened reviewsSuitability 98%
  10. 103m 38sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  11. 113m 56sAdded to cart · Talus TrailAdded to cartSuitability >99%
  12. 124m 25sViewed cartViewed cart (saw shipping cost)Suitability >99%
  13. 134m 54sCheckout startedStarted checkoutSuitability >99%
  14. 5m 21sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec ×217.5×
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.