Synthetic data
All sessions

s-3429

Simulated shopper

Nov 2, 2026, 5:28 AM UTC · desktop · paid social · Emberline 20°F Down Bag · 12 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 04sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 31m 23sAdded to cart · Emberline 20°FAdded to cartNo clear doubt 36%
  4. 41m 35sViewed cartViewed cart (saw shipping cost)Value 55%
  5. 52m 15sRemoved from cart · Emberline 20°FRemoved from cart→ the store shows Value Breakdown hereValue 98%
  6. 62m 48sSearch “boots”Searched the catalogValue 96%
  7. 73m 27sSorted: ratingRe-sorted the catalogValue 90%
  8. 84m 02sSearch “tent”Searched the catalogValue 80%
  9. 94m 13sAdded to cart · Emberline 20°FAdded to cartValue 80%
  10. 104m 19sViewed cartViewed cart (saw shipping cost)Value 89%
  11. 114m 27sCheckout startedStarted checkoutValue 89%
  12. 4m 41sPurchased

Final guess

Value89%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
89%
Delivery
10%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.