Synthetic data
All sessions

s-3430

Simulated shopper

Oct 25, 2026, 11:32 AM UTC · mobile · paid social · Ridgeback 38L Pack · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 219sExpanded specs · Ridgeback 38LExpanded technical specsSuitability 46%
  3. 339sSearch “merino”Searched the catalogNo clear doubt 45%
  4. 444sOpened reviews · Ridgeback 38LOpened reviewsSuitability 61%
  5. 51m 12sExpanded shipping · Ridgeback 38LExpanded shipping infoSuitability 34%
  6. 61m 45sSorted: price descRe-sorted the catalogNo clear doubt 61%
  7. 2m 09sLeft the store

Final guess

No clear doubt61%
Fit
2%
Suitability
16%
Durability
1%
Value
<1%
Delivery
18%
Choice
1%
No clear doubt
61%
Why no clear doubthow much likelier
  • Re-sorted the catalog3.8×
  • Searched the catalog2.9×
  • Viewed a product page1.7×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.